Integrate.ai's Steve Irvine says a business with soul will attract and retain talent


At the latest TechTO, Integrate.ai founder spoke on the ways founders could put some ‘soul’ into their businesses. Just as no one can declare themselves “cool,” Irvine said that no one can declare that their business has soul. The former Facebook executive said he spends the majority of his time now defining what his business is going to be about. To him, the concept around “business soul” is what you do when no one is looking, together with what you do when everyone is looking.

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integrate.ai is an AI-powered customer intelligence platform that helps consumer businesses make precise predictions about customers needs so they can deliver more meaningful and relevant digital interactions that drive better business outcomes. Our SaaS platform integrates with existing systems and then uses privacy-preserving AI techniques to enrich customer data sources with insights from other industries. This paints a richer, more complete picture of the customer—without sacrificing consumer privacy or security.

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