How brands can adapt to changing consumer behaviors amid uncertain times
How brands can adapt to changing consumer behaviors amid uncertain times
How brands can adapt to changing consumer behaviors amid uncertain times

How Brands Can Adapt to Changing Consumer Behaviors Amid Uncertain Times

Consumers and the retail industry will never be the same. Consumer habits have rapidly changed, prompting retailers to introduce new ways to engage with their customers. So, how do retailers keep their finger on the pulse of consumer needs in the current climate?

In this virtual panel, retail experts share their perspectives on how retailers can prepare for these changes.

In this on-demand panel, you’ll find out how to:

  • redefine success with KPIs that speak to today’s shifting landscape
  • adapt your current approach to changing consumer needs
  • build trust with your customers in the digital channel


Susan Tran | Director of eCommerce, K-Swiss Global Brands

Susan Tran is currently the Director of eCommerce at K-Swiss Global Brands, overseeing K-Swiss and Palladium Boots, and is an Adjunct Professor at the Fashion Institute of Design & Merchandising. Susan is a 15-year veteran of the fashion industry, beginning her career in wholesale sales and merchandising, and has now led digital strategies for companies like Charming Charlie, Chan Luu, and Donald Pliner. She specializes in rebuilding brands, site optimization, and blending content with commerce.

Carli Bianchi | Growth Manager, Knix

Carli Bianchi is the Growth Manager at Knix. She is responsible for driving new customer acquisition, by developing paid media strategy that drives qualified online traffic, through digital channels. Carli is an experienced performance marketer and digital native, with specialized focus in retail and e-commerce.

Parinaz Sobhani | Director of Machine Learning, Georgian Partners

Parinaz Sobhani is the Director of Machine Learning at Georgian Impact and is responsible for developing cutting-edge analytic solutions. She’s an expert in deep learning with broad knowledge of machine learning, natural language processing and data mining. Parinaz also has practical experience with a range of related technologies, including Theano, TensorFlow, Python, R, and Matlab.


Megan Anderson | Head of Partnerships,

Megan is the Head of Partnerships at Megan is responsible for implementing and developing commercial and strategic relationships with organizations in accordance with’s overarching business goals and strategies. She was formerly a consultant at McKinsey & Company where she specialized in large scale digital transformations across Canada, the UK, and Australia.


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